Client: Roots
Program: Brand Re-launch

Roots hired Bounce Publicity Inc., its first external PR agency, as part of an initiative to update its brand with a re-launch focused on Roots premium leather collection - designed and made in Canada. Extensive National media coverage for the launch helped Roots signature “Emily Bag” become the retailer’s most successful leather handbag in company history. Roots Co-Founders Michael Budman and Don Green were selected by the Canadian Public Relations Society (CPRS) as recipients of the 2005/06 Award of Excellence in PR and Communication.

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